I read "Made to Stick" and "Switch" a few weeks back and thought that they were both very inspiring. 2 days ago, I decided I would email the authors, Chip and Dan Heath, to tell them how much I enjoyed their book. Today, I was surprised to see a reply from Dan in my inbox. I know it wasn't much, but I believe that we can all learn something from Dan's actions.
I try to reach out to people every once in awhile to thank them for their work and more often then not people do not respond. I usually just go on my way and keep living my life. However, when someone like Dan replies it builds his brand very strong in my eyes. His actions have now created a spark inside of me to fervently recommend his books. From this, I will be more likely to buy his books myself and give them to my friends.
I think the lesson to be learned here is that by simply showing respect to me, Dan was able to secure himself a promoter and advocate for his books.
I am embedding this video so that you can see some of his work. I think you will enjoy it.
Posted via web from Kevin Tame
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